Transformation Summit (Philippines) 2021

and Book Launch of
Transformed: How To Win In A Game Of Change

An event that will help you understand, lead, and manage the transformation of your team in 2021 and beyond. We feature some of the countries leadership personalities across five industries including personal finance, direct sales, tourism, business process outsourcing, technology marketing, and more.

The world has changed. So have you.

On January 21, 2021, you’re invited to join a groundbreaking virtual event to help you jumpstart your new year with enthusiasm and excitement featuring some of the country’s transformational leaders.

Watch and listen to their stories of struggle and resilience as they navigate their way out of the mess brought about the the global coronavirus pandemic.

Catch their insights and foresights moving forward as they rebuild their career and business.

The ticket price is originally P3,500 but get it only for P1,021 when you join now. Take advantage of the discounted price. Get it here.

Sgt Lloyd A Luna PAFR

Framer, Intentional Transformation Framework
Registered Speaking Professional
Certified Webinar Speaker
Author and Columnist

Philippine Society for Talent Development Convention Panelist

Why attend the summit?

Transformation happens to us all, everyday. Well, especially these days. Are you in charge? Or, you simply become collateral damage? We hear some insights on transformation from some of the country’s leadership personalities.


Much-needed wisdom

You don’t have to go blind navigating the new year. 2021 isn’t just another year. It’s a year of countless opportunities. Our speakers are giving away nuggets of wisdom they acquired from 2020 and how you can apply them in leading and managing your team.


Real leaders

Our speakers are leaders in their particular industry. They speak from first-hand experience, not mere theories on how you can guide the transformation of your team.


100% learn from home

We are still observing safety from the coronavirus. You can attend this event at the comfort of your living room. Just click the meeting link and you’re good to go.

Featured leadership transformation speakers

Meet the pioneer speakers on Transformed, an annual transformation summit, to help you understand this leadership transformation in and around you.

Anthonette Allones

COO, Tourism Promotions Board
  • Asst. Secretary for Personnel, Department of National Defense
  • Asst. Secretary, Department of Labor and Employment
  • Executive Director, Career Executive Service Board
  • Ten Outstanding Young Men (TOYM) awardee

Jose Magsaysay, Jr

Chairman Emeritus, Potato Corner Group
  • Owner/President Management Program, Harvard Business School
  • Founding member, Association of Filipino Franchisors, Inc.
  • Board Member, Philippines Franchise Association
  • Entrepreneur Award of the Year in 2016

Yayu Javier

President and COO, Avanza Philippines
  • President and COO, Avanza Philippines
  • 2014 President, Philippine Marketing Association
  • 2016—2018 Secretary-General, Marketing Institute of the Phils.
  • 2012—2020 Board Member, Bank Marketing Association
  • 2015—2020 Board of Trustee, Philippine Council for the Advancement of Association Executives

Jesse Rebustillo

President, Philippine Association of Professional Speakers
  • Host, HR Hotline on TNC
  • Past President and Fellow, People Management Association of the Philippines
  • Former Chairman, Philippine Society for Talent Development
  • Trustee, Philippine Council of Associations and Association Executives

Ritzi Ronquillo

Fellow, Chicago-based International Association of Business Communicators (IABC)
  • Adviser, Past Chair and Past President, IABC Philippines 
  • Adviser, Presidents’ Council Member and Past President, Public Relations Society of the Philippines
  • Trustee, Philippine Council of Associations and Association Executives
  • Chair, Awards Committee for the Global Gold Quill Awards, International Association of Business Communicators
  • Philippine Chair, IABC Blue Ribbon Panel for the Gold Quill Awards (2018-2020)
  • Past Director, International Executive Board, IABC and Trustee, IABC Foundation
  • Past Director, Asia Pacific, IABC

Paco Magsaysay

Founder, Carmen's Best Ice Cream
  • Founder, Carmen’s Best Ice Cream
  • Master in Entrepreneurship, Asian Institute of Management
  • 2018 Agora Award Winner for Outstanding Achievement in Entrepreneurship – Medium Enterprise

Lin Mukhi

Fellow in People Management, Philippine Society of Fellows
  • 2021 President, People Management Association of the Philippines
  • Former Vice President of Human Resources, Philippine Investment Management Inc.
  • Former Senior Lecturer, University of the Philippines
  • Asia Pacific HR Leader Awardee  of HSBC for innovative training and mentoring programs as VP for Learning and Development
  • Author, Consultant, Public Speaker and Trainer

Apple Manansala

Certified Digital Leader
  • Co-owner & Vice President, PuzzleBox BPO Inc. 
  • Co-founder & Exec. Producer, The New Channel (TNC) Media Corp. 
  • Certified Digital Leader since 2017
  • Consultant on business development and marketing management for local and international brands
  • Former Head of Sales & Marketing, Sanserif Inc. (adobo magazine)
  • Former Lease Marketing Officer, SM Supermalls

Dannes Serrano, CWS

Certified Webinar Speaker
  • Chief Marketing Officer, Wellife Phils. Inc.
  • CEO, Champions Alive Foundation
  • Founder, Jumpstarts Training and Development
  • Certified International Master Trainer
  • Certified Webinar Speaker
  • Certified Voice Artist

Jong Merida Jr

President & CEO, Insights TM Corp.
  • President & CEO, Insights TM Corp.
  • Director, Wealth Management Center for Communications and Research Inc.
  • Certified Wealth Planner
  • Certified Estate Planner Philippines
  • Author, Dare to Journey: The Path to Meaningful Wealth

Fe Marie Cabantac

Principal Partner, Center for Innovation Change & Productivity
  • 2019 President, Philippine Society for Talent Development 
  • Fmr Board Director, AVP & Head Corporate Learning, Splash Corporation
  • Fmr Director, HR Management Group, Acrevo Limited
  • Founding Chairperson, Gawad Maestro Awards

Dennis Calamba, CWS

Certified Webinar Speaker
  • Certified Webinar Speaker
  • Member, Philippine Association of Professional Speakers
  • Host, The Talk on The New Channel
  • Certified Learning Coach
  • Member, Toastmasters International

Summit Program

Opening Program

12:55PM — Invocation, National Anthem, Opening Remarks
Dennis Calamba, Program Host

Opening Keynote Address

1PM — Imperatives after the Pandemic
Anthonnette Allones, COO, Tourism Promotions Board

Leadership Transformation

1:15PM — How To Win In A Game Of Change
Sgt Lloyd Luna PAFR, Framer, Intentional Transformation Framework

Transformation in Supervision

1:30PM From Directing to Aligning Diverse Teams
Angeline Lin Mukhi, Fellow in People Management, Philippine Society of Fellows

Transformation in People

1:45PM — From Knowledge Workers to Novel Producer
Jesse Francis Rebustillo, President, Philippine Association of Professional Speakers

Transformation in Marketing

2:00PM — From Banners to Big Data
Yayu Javier, President and COO, Avanza Philippines

Transformation in Sales

2:15 — From Seller Centric to Buyer Centric Orientation
Dannes Serrano, Chief Marketing Officer, Wellife Philippines

Transformation in Outsourcing

2:30PM From Digital Systems to Shared Center Services
Apple Manansala, Co-founder, Puzzlebox BPO Inc.

Transformation in Personal Finance

2:45PM — From Financial Wellness to Self-Driving Money
Jong Merida, Jr.,President & CEO, Insights TM Corp.

Transformation in Training

3:00PM — From Learning to Talent Development
Fe Marie Cabantac, Managing Director, PeopleRight, Inc.

Transformation in Communication

3:15PM — From Traditional to Social Media
Ritzi Ronquillo, Fellow, Chicago-based International Association of Business Communicators

Transformation in Franchising

330PM — Congratulatory Message
Jose Magsaysay, Jr., CEO, Potato Corner

Transformation in Small Business

3:45PM — Congratulatory Message
Paco Magsaysay, Jr., Founder, Carmens Best Ice Cream

Closing Program

4:00PM — Book Launch of Transform or Perish! How To Intentionally Change Yourself To Deal With Overwhelming Disruption
Sgt. Lloyd A. Luna, PAFR, Author

RSVP Transform or Perish Book
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