Public Speaking Institute's Levels of Communication

Three levels of communication in Rhetoricology™

In Rhetoricology™, we talk about the three levels of communication—that is every time you speak—you are either heard or you are understood, or you are believed. Now, majority of the speaker we hear today are only heard possible because the audience doesn’t care. So, the audience simply reacts this way: “Ok.” “Fine.” “Whatever.” “Wrap it up.” A few make it to the second level where they are understood mainly because they have captured the audience’s interest. So they react this way: “Oh I see.” “I didn’t know that before.” “Really?” “Now I got it.” A very, very rare group reaches and enjoys the third level, otherwise known as the persuasion level, where they are believed because not only have they

Read More »
lloyd luna the bottomline with boy abunda

Public speaking is not a display of intelligence

Public speaking in the Philippines and elsewhere play a vital role in rallying your people to achieve your leadership agenda. If you haven’t noticed yet, major events that shaped world history had someone — a leader — who spoke in front of a crowd and the crowd listened to. When they got the message correctly, they succeeded in their cause. But first, it was the speaker — the leader — who made the people understand the message.

Read More »

Live your life as if it’s the beginning of forever

One school of thought that have been living by is “to live your day as if it’s your last—for it could be.” I thought it makes a lot of sense. It speaks of urgency. Do it now or you may never have the same opportunity again. “Living your day as if it’s your last is frightening. The pressure and the stress level may even be higher. Until I realized one thing. Why would I think about my day as my last as a motivation when I can think of it as the start of something that may never end. Maybe I can take a second look at the half-empty, half-filled glass and consider changing the way I have been seeing

Read More »

Transform or Perish! How To Intentionally Change Yourself To Deal With Overwhelming Disruption

Transform or Perish! How To Intentionally Change Yourself To Deal With Overwhelming Disruption Transform or Perish! How To Intentionally Change Yourself To Deal With Overwhelming Disruption Book by Lloyd Luna Imagine this. You are among the best in what you do, you belong to the top of your industry and count among the finest in your profession, and you are sure you are way, way ahead in the game you have chosen to play in your life. You are unquestionably riding high in your business or  may have just started a venture that’s growing at gratifying warp-speed. Or you are flawlessly on track climbing the corporate ladder and are up for a much-awaited promotion very soon. In sum, you are

Read More »
Scroll to Top