In Rhetoricology™, we talk about the three levels of communication—that is every time you speak—you are either heard or you are understood, or you are believed. Now, majority of the speaker we hear today are only heard possible because the audience doesn’t care. So, the audience simply reacts this way: “Ok.” “Fine.” “Whatever.” “Wrap it up.” A few make it to the second level where they are understood mainly because they have captured the audience’s interest. So they react this way: “Oh I see.” “I didn’t know that before.” “Really?” “Now I got it.” A very, very rare group reaches and enjoys the third level, otherwise known as the persuasion level, where they are believed because not only have they